Being authentic isn't just a tactic or strategy, it's the core of who you are as a person (and how you should run your business).
The word "authenticity" can be a bit buzzword-y these days but if lots of people are talking about being more true to who they are, we're all for that! The key though is to not use authenticity in a fake way or an unethical way.
We hope you walk away from this episode with a few ways to think about adding more authenticity to your business. We also hope you give yourself permission to show up as yourself, no matter how uncomfortable it can feel at times.
QUESTION FOR YOU: What do you think your "black sheep" qualities are? What are you proud of about yourself/your business that sets you apart?
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