Wandering Aimfully: The Show

Wandering Aimfully: The Show

We're Jason and Caroline Zook, a husband and wife team who believes life is just one big experiment. This is the show where we share our journey as we figure out this ever-changing thing called LIFE. We cover topics like running a business, traveling the world, and clawing our way out of debt—all with the hope of inspiring you to live, work and create with more intention.

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    The power of constraints and limitations

    We've come to realize that constraints and limitations don't have to be bad things. In fact, we use them to our advantage often!

    One of the most important parts of owning your own business is knowing how to avoid perfection and how to focus on completion. Over and over again we've seen the value in limiting how much time (or how many resources) we can use to get things done. And on the flip side, we've also used constraints to control how much we work so we can try to keep a nice balance between work and life.

    QUESTION FOR YOU: What constraint or limitation has helped you accomplish something recently?

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Authenticity isn't just a buzzword

    Being authentic isn't just a tactic or strategy, it's the core of who you are as a person (and how you should run your business).

    The word "authenticity" can be a bit buzzword-y these days but if lots of people are talking about being more true to who they are, we're all for that! The key though is to not use authenticity in a fake way or an unethical way.

    We hope you walk away from this episode with a few ways to think about adding more authenticity to your business. We also hope you give yourself permission to show up as yourself, no matter how uncomfortable it can feel at times.

    QUESTION FOR YOU: What do you think your "black sheep" qualities are? What are you proud of about yourself/your business that sets you apart?

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Is minimalism right for you?

    Becoming minimalists has had such a profound impact on our lives. It's not just about owning fewer things, it's about being more aware of how you live and what you let into your life.

    In this week's episode, we share our journey through minimalism, how it's made us happier people, and how we use the phrase "does this thing bring me value?"

    Starting with minimalism was as simple as spending one day in our closet and getting rid of things we were holding onto just in case. After that, we embraced applying minimalism to our businesses and found the flavor of minimalism that worked best for us!

    QUESTION FOR YOU: Ready to feel a weight lifted off your shoulders? Even if you aren't ready to become a minimalist, go through everything in your closet this weekend and donate anything you haven't worn in 6-12 months :)

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Changes are afoot!

    Our podcast and show, Wandering Aimfully: The Show, has officially ratcheted up a notch with our brand new recording studio called: The WojPod!

    Our good friends Caleb and Jen Wojcik were kind enough to offer space in their home to have as a recording studio so we could better control the lighting, the audio, and overall make the production experience WAYYY smoother. This is me, Jason, doing a very giddy happy dance!

    Hopefully, you enjoy the new setup and the "WojPod" studio. We're extremely grateful to our friends to have this.

    QUESTION: How does it look and sound? Do you like the new timer we're going to use to attempt to stay a bit more succinct in our episode length?

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    The good, the bad, the ugly of customers

    Customers are the life-blood of our online businesses but that doesn't mean we have to bend to their every whim. So, what do you do if you have a bad customer?

    Is it possible to ensure you only end up with good customers? We talk about a few tried and true strategies we use to create the best experience for our customers (without breaking the bank).

    This episode dives deep into the conversation of running a business that focuses on taking care of and managing customers!

    QUESTION FOR YOU: Are you currently surprising your customers in any way? Has this episode inspired you to do something unexpected for your customers?

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    A conversation over tequila and wine (WAIM After Dark #1)

    What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark!

    We decided to keep things a little less formal as far as the conversation goes. We poured ourselves some adult beverages and explored these topics: When is it appropriate to start listening to Christmas music? What job do we think we'd have if we weren't entrepreneurs? And what unpopular opinions did Caroline have (or not??) during this chat?

    Hope you enjoy this first non sequitur episode and the roaring fire in the background (hah!)

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    How to handle toxic friendships

    Friendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults.

    We also share specific examples of dealing with toxic friendships. Like, what happens if you want to make a big change in your life but you feel like a close friend (or family member) won't support you? And how do you know if your friends actually align with your values?

    QUESTION FOR YOU: Are you more like Jason, where you have fewer friends or are you more like Caroline and you have multiple tight-knit groups of friends? (Feel free to tweet us your answer @jasondoesstuff | @ckelso)

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Practical ways to increase confidence

    We aren't going to lie to you and say that becoming a more confident person happens just because you want it to. However, we do believe that there are practical ways you can increase confidence and we explore them in this week's episode.

    Because we try to keep things as real as possible, we also share a story about body confidence and how hurtful a few simple words can be in a relationship.

    Whether you're trying to gain confidence in your life or in your business, this episode should give you a few simple steps to take right away.

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Should you co-mingle finances?

    Money is a tricky subject, especially in a relationship! How do you split bills? Who pays for what at certain times? When do you decide to combine bank accounts (or do you??)

    These are the hard-hitting financial topics we discuss in this week's episode. We share how we look at our income and expenses as a couple and when we merged everything together (and why). If you're wondering if you and your partner should or shouldn't co-mingle your finances, this episode is for you. Even if you don't have a partner, you may still learn a nugget or two from our experiences managing money over the years.

    Mentioned in this episode is our "Income Flow" and how we have our bank accounts set up. You can learn more about that in our debt freedom article: https://wanderingaimfully.com/debt-free/#step5

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

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    Our current marketing strategy and the future of marketing

    Marketing can be something you enjoy or the part of your business you absolutely loathe (and most likely avoid). In this episode, we break down the marketing strategies we've used for the past few years. Spoiler alert: Email marketing has been THE BEST form of promotion for us and we'll share why we think it's the marketing tactic YOU should focus on the most.

    We don't stop there though, we also talk about where social media fits into marketing and where we think marketing is going in the future.

    If you're someone who struggles to promote your product or service, we hope this episode gives you lots of stuff to chew on. We also hope it provides you with some clarity and new thoughts when it comes to getting people to buy your stuff!

    Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and see our email marketing strategy in action when you sign up for our Wandering Weekly updates.

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